Akka Cafe: Turning Women into Cafe Entrepreneurs Across Karnataka
National Livelihood Mission, Karnataka
expanding to 250+ cafe’s across Karnataka
The challenge
Thousands of women in Karnataka’s self-help groups worked as informal cooks without access to structured, sustainable livelihood opportunities. The vision of Akka Cafe was to transform these women into professional café entrepreneurs while creating a warm, culturally rooted brand that resonated with local communities and celebrated women’s empowerment.
Our Role
The design strategy integrated Chittara art, representing strength and resilience, and extended across logo, brand guidelines, marketing collateral, social media presence, and in-store branding. This holistic approach ensured that every Akka Cafe not only served food but also stood as a visible symbol of empowerment and entrepreneurship.
What We Did
Brand Identity
Cafe Design & Setup
Cultural Integration
Impact and Vision
4250
9
cafes launched
Women transitioned from informal work to professional entrepreneurs
A sustainable, community-driven café model promoting financial independence and gender equality
In Partnership, For Progress
We remain committed to crafting thoughtful, adaptive interventions that drive inclusive development and make meaningful contributions to nation-building.
